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Intro to Quality Score
by Daniel Hadaway Hang around with search marketing geeks for long and you’ll most likely hear the term “Quality Score” mentioned a few times. But what is Quality Score? Quality Score is a number that...
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Are You Using Ad Extensions in Your SEM Campaigns?
by Mandy Lauman One easy way to differentiate your ad from the competition is to incorporate ad extensions. Ad extensions add additional information about your business to your search engine marketing...
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So, You Want to Run a PPC Campaign … What Should You Know About Ad Copy?
by Mandy Lauman Congratulations! You’ve made an important leap for your business by deciding to invest in a pay-per-click (PPC) campaign. But, this is only the beginning! One of your next important...
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Branded Keywords: To Bid or Not To Bid?
By Mandy Lauman Branded keywords are words or phrases that include your company or brand name, as well as variations of those terms. When it comes to managing search engine marketing (SEM) campaigns,...
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